At Seneca, we bring the consumer perspective to your business challenges, providing the specific knowledge base needed for each assignment.

We work closely with your team to generate ideas, plan strategies, and provide the consumer insights that help you implement those strategies for maximum impact.

Brand Positioning and Repositioning

New Product Development

Consumer Target Identification and Visualization

Situation Analysis and Opportunity Assessment

Competitive Assessment

Brand Equity Analysis

Market Landscaping

"If one does not know to which port one is sailing, no wind is favorable."    - Lucius Annaeus Seneca

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