At Seneca, we bring the consumer perspective to your business challenges, providing the specific knowledge base needed for each assignment.


We work closely with your team to generate ideas, plan strategies, and provide the consumer insights that help you implement those strategies for maximum impact.

Brand Positioning and Repositioning


New Product Development


Consumer Target Identification and Visualization


Situation Analysis and Opportunity Assessment


Competitive Assessment


Brand Equity Analysis


Market Landscaping

"If one does not know to which port one is sailing, no wind is favorable."    - Lucius Annaeus Seneca

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